I’m an award-winning social media editor, content creator, marketer, and writer with over seven years of experience creating and managing digital content across multiple platforms. A digital native with a finger on the pulse of what’s next and new in social media (and a strong presence on TikTok), I have a proven track record of growing audiences, engaging communities, and producing compelling content. I currently work at WIRED Magazine.

In my recent position as The San Francisco Standard’s first Social Media Editor, I led metric-driven, audience-oriented social strategy that grew The Standard’s cross-platform following by 120k over a 22-month period. I have also worked with fashion and e-commerce companies and have experience with product photography and styling. I have keen instincts for audience growth and content strategy, as well as a particular interest in growing social footprints for new and emerging brands.

I was born and raised in San Francisco, CA, and I have a B.A. in English - Creative Writing from Colorado College. In my spare time, I enjoy spontaneous singing, long city walks, and visiting candy stores.

My pronouns are she/her.